| PHASE
I |
ACTIVITY
|
| Business
analysis |
We need to
understand your business
|
| Campaign objectives |
Obtain a clear
understanding of what you are trying to achieve.
|
| Analyze
existing SEO |
Find out what SEO
activities you are currently employing - are
they producing the expected results. |
| Competitor website
analysis |
Who are your main
Internet competitors. Analyse your competitor
websites. |
| Target audience |
Who are you trying
to reach - and where. |
| PHASE
II |
|
| Website architecture
assessment |
Are there any existing
problems with your website construction? |
| Keyword research |
What are your existing
keywords and how do they rank. Help with choosing
the most appropriate keywords. |
| Website standards
check |
Is your website
compliant with all current standards |
| Website link structure
check |
Are there any problems
with your existing website link structure? |
| Website optimization
plan |
A plan of action
covering the next 12 months |
| Search engine submission |
Submission to all
major search engines |
| Search query test |
Initial search
engine test analysis |
| Monthly client
update meeting |
Update meetings
to cover work carried out and proposed task
for the coming month. |
| Link popularity
campaign |
A campaign to increase
the number of relevant links to your site. |
| PHASE III |
|
| Monthly reporting |
Monthly report
on keyword positions. |
| Site monitoring |
Monitoring of site
stats. |
|
|
